Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing., and Artificial Intelligence. Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development. He has worked in diverse countries.
He has been recognized as one among the World’s Most Influential Scientific Minds by Thomson Reuters and one of the Top 10 experts on innovation management worldwide. He is a winner of the 2017 AMS/Cutco Vector Outstanding Marketing Educator Award, 2015 Indian Institute of Technology (IIT), Kharagpur Distinguished Alumnus Award, 2013 Indian Institute of Management (IIM), Calcutta Distinguished Alumnus Award, 2013-2014 Retailing Lifetime Achievement Award, 2012 Vijay Mahajan Award for Lifetime Contributions to Marketing Strategy, 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2014 EMAC-IJRM Steenkamp Award for the article with long-term marketing impact, 2014 Best Services Article Award from American Marketing Association (AMA), 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, the 2000 Don Lehmann Award for the Best Dissertation-based Article in an AMA journal, and the 2008 Sheth Award for the best paper in the Journal of Academy of Marketing Science. The Shankar-Spiegel Award from the Direct Marketing Educational Foundation is named in his honor. Shankar has won awards from such sources as the American Marketing Association (AMA) and the Marketing Science Institute (MSI). He has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Retailing, Harvard Business Review, and Sloan Management Review, and in business periodicals such as Wall Street Journal and Financial Times. He is ex-President of the Marketing Strategy SIG, AMA and serves on the Chief Marketing Officers (CMO) council and Business-to-Business (B2B) Leadership Board. He is a 15-time Faculty Fellow of the AMA Doctoral Consortium. He is Editor Emeritus of the Journal of Interactive Marketing and is an ex-academic Trustee of the MSI. He is also associate editor of the Journal of Marketing Research, ex-associate editor of Management Science, and Area Editor, Journal of Marketing. He is on the editorial boards of Marketing Science and Journal of Academy of Marketing Science. He also serves on the advisory boards of the Journal of Retailing and Journal of Interactive Marketing. He has been a keynote speaker in several conferences and has delivered over 400 presentations in countries ranging from Australia to the Netherlands. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Customer Value Management, Innovation and New Product Management, and International Marketing. He was a visiting scholar at the Sloan School of Management, MIT. He has also been a visiting faculty at INSEAD, Singapore Management University, SDA Bocconi, the Chinese European International Business School at Shanghai, and the Indian School of Business. He is co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. He is a Research Fellow of Northwestern University’s Retail Analytics Council.
Shankar has consulting or executive teaching experience with organizations such as Allstate, Cap Gemini Ernst & Young, Colgate Palmolive, Deloitte, GlaxoSmithKline, Halliburton, Hewlett Packard, HSBC, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Medtronic, Microsoft, Northrop Grumman, PepsiCo, PNC Bank, Philips, and Volvo. He has made several appearances on CNN, C-SPAN and Voice of America. He has been on many advisory boards, including IBM’s e-Business Conference Advisory Committee, European e-Business Center, ESSEC, France, and Ingenium Corporation. He has served as expert witness in legal cases.