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Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Competitive Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing, and Branding.

Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development. He has worked in diverse countries.

Shankar has won awards from such sources as the American Marketing Association (AMA) and the Marketing Science Institute. He has published in academic journals such as the Journal of Marketing Research, Management Science, Marketing Science, Strategic Management Journal, Journal of Marketing, Journal of Public Policy and Marketing, and Journal of Retailing and in business periodicals such as Wall Street Journal and Financial Times. He is a winner of the 2006 Robert Clarke Award for the Outstanding Direct and Interactive Marketing Educator, 2001 IBM Faculty Partnership Award, the 1999 Paul Green Award for the Best Article in Journal of Marketing Research, and the 2000 Don Lehman Award for the Best Dissertation-based Article in an AMA journal. He was a Faculty Fellow of the 1999, 2000, 2003, 2004, 2005 and 2007 Doctoral Consortia, and the 2001 e-Commerce Consortium of the AMA. He is Co-Editor of the Journal of Interactive Marketing and is an Academic Trustee of the Marketing Science Institute (MSI). He is also on the editorial boards of Marketing Science, the International Journal of Research in Marketing, Journal of Retailing and the Journal of the Academy of Marketing Science. He has delivered over 100 presentations in countries ranging from Australia to the Netherlands. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Competitive Marketing Strategy, and International Marketing.  He was a visiting scholar at the Sloan School of Management, MIT.  He has also been a visiting faculty at INSEAD, Singapore Management University, SDA Bocconi, the Chinese European International Business School at Shanghai, and the Indian School of Business. Business 2.0 listed him as one of two key professors at the University of Maryland.

Shankar has consulting or executive training experience with organizations such as Allstate, Fannie Mae, GlaxoSmithKline, Hewlett Packard, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Northrop Grumman, PepsiCo, Philips, and Volvo. He has made several appearances on CNN, C-SPAN, Voice of America and GreatIdeasRadio. He has been on advisory boards including IBM’s e-Business Conference Advisory Committee, Technology Entrepreneur Community Center, European e-Business Center, ESSEC, France, and Ingenium Corporation. He is a Fellow of the e-Business Research Center at Penn State University. He has served as an expert witness in legal cases. He can be contacted at venky@venkyshankar.com.

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