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ARTICLES
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Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual?
Price Levels and Price Dispersion on the Internet
Online Trust: A Stakeholder Perspective, Concepts, Implications, and Future Directions
Symbian: Competition and Collaboration in a Convergent Industry
Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
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SPEECHES
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A Model for Managing Multicategory Brand Equity
To Be or B2B or Which B2B? That's the Question
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BOOK REVIEWS
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Cutting Edge: Gillette’s Journey to Global Leadership
Unleashing the Killer App: Digital Strategies for Market Dominance
Winners, Losers & Microsoft: Competition and Antitrust in High Technology
Pushing the Digital Frontier
Brand Warfare: 10 Rules for Building the Killer Brand
Information Rules: A Strategic Guide to the Network Economy
The Innovation Premium: How Next Generation Companies Are Achieving Peak Profitability
The Cluetrain Manifesto: The End of Business as Usual
Leading the Revolution
Jack: Straight From The Gut
 



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Thanks for visiting the personal web site of Venky Shankar. Welcome to the intellectual domain of Venky Shankar.

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The purpose of this site is to:

  • make available to you some of the insights I have gained in my interest areas such as e-business, strategy, marketing, innovation, international business, retailing and bio tech
  • connect with those that have interest in these interest areas
  • stimulate discussion and thought-sharing on these interest areas
Featured Insights
The Online Medium and Customer Price Sensitivity
Pushing the Digital Frontier
Symbian: Competition and Collaboration in a Convergent Industry
Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual?
Customer Centric e-Business
A Model for Managing Multicategory Brand Equity
Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
Wireless e-Business: Growing Pains vs. Gains
Jack: Straight From The Gut
On the Efficiency of Electronic Markets for Consumer Goods

Featured Links

 

C|Net.com - the source for computing and technology
ZDNet - where technology takes you
American Marketing Association
eBusiness Research Center at the PennState University

eBusiness Center at MIT

Journal of Interactive Marketing

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Which industry(ies) will be "hot" in 2008?
Banking, Insurance and Finance
Biotech and Pharma
B2B Services
Consumer Goods
Energy
Industrial Goods
Information Technology
Real Estate
Retailing
Telecommunication and Other

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Australian Marketing Update

 

 

 

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