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ARTICLES
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Mobile e-Business: Disruptive Technology or Untethered Extension of Business as Usual?
Price Levels and Price Dispersion on the Internet
Online Trust: A Stakeholder Perspective, Concepts, Implications, and Future Directions
Symbian: Competition and Collaboration in a Convergent Industry
Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
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SPEECHES
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A Model for Managing Multicategory Brand Equity
To Be or B2B or Which B2B? That's the Question
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BOOK REVIEWS
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Cutting Edge: Gillette’s Journey to Global Leadership
Unleashing the Killer App: Digital Strategies for Market Dominance
Winners, Losers & Microsoft: Competition and Antitrust in High Technology
Pushing the Digital Frontier
Brand Warfare: 10 Rules for Building the Killer Brand
Information Rules: A Strategic Guide to the Network Economy
The Innovation Premium: How Next Generation Companies Are Achieving Peak Profitability
The Cluetrain Manifesto: The End of Business as Usual
Leading the Revolution
Jack: Straight From The Gut


PRIVACY AND SECURITY POLICY

VenkyShankar.com recognizes the importance of protecting your personal and financial information. We are devoted to protecting your privacy, whether you are a subscriber to our premium services, a visitor to our free information, or a client for our e-Services. We use information collected about you only to process orders and to make our online offering a more useful and valuable service. We strive to respect the privacy of those who visit or become members of the VenkyShankar.com Online Web site. The personal information about you that we obtain assists us in servicing your account. We know you may be concerned about what we do with this information. You have our assurance that we are committed to safeguarding your privacy online. We only use your personal information to help us service your account, to improve our services to you, to provide you with products you have requested, and to inform you about additional products or services that may be of interest to you.

The policy listed below is applicable to VenkyShankar.com and other Internet sites that are maintained and operated by VenkyShankar.com The VenkyShankar.com site contains links to other Web sites. VenkyShankar.com is not responsible for the privacy practices or the content of such Web sites.

Subscription Members

When you subscribe to VenkyShankar.com, any information sent to us via our membership form is secure. In order to process your request, we need to know basic contact information such as your full name, address, telephone number, e-mail address, and method of payment. All required information is kept in-house and is not shared with third parties, except in cases where special promotions are offered through a partner. Optional information that we may request is kept in-house. We request this information from subscribers so that we can offer and add relevant features.

We protect your account information by placing it on the secure portion of our Web site. That's why you have to enter a unique User Name and Password each time you want to access your account information. Your Password should never be shared with anyone. When you access our site using Netscape Navigator™ or Microsoft® Internet Explorer, Netscape's Secure Commerce Server technology is used to protect your communications through server authentication and data encryption.

Members and Visitors

As a member of or visitor to an VenkyShankar.com site, you may voluntarily sign up for our free newsletter. When you sign up for the newsletter, we ask for the usual contact information, such as your name and e-mail address. We also ask for particular demographic information, which is used to help us understand our audience so that we can continue to provide appropriate content. This information is for our use only and is not disclosed to any other party except in aggregate form. Additionally, if you decide that you do not wish to receive a newsletter or update any longer, you are given the freedom to cancel your participation. We provide the appropriate contact information in each issue.

Surveys are another method by which we gather information about our visitors. From time to time, we request your input in order to evaluate potential features and services for VenkyShankar.com. We might invite you to participate in a survey that is posted on the Web. The decision to answer a survey is completely yours. We might also e-mail a survey to you now and again, but even in this case, answering it is completely voluntary. We are able to get your e-mail address for a survey if in the past you have signed up for a service or newsletter. We do not employ special tools or try to find any e-mail addresses that are not provided to us by the individual.

Use of Cookies

A "cookie" is a small piece of information sent by a Web server to store in a Web browser so that it can later be read back from that browser. VenkyShankar.com uses cookies to store some personal preferences for your future visits to our site. Cookies allow us to recognize you more quickly, and therefore, your time spent on our site is more personalized and productive. Cookies are an industry standard and are used at most major Web sites in much the same way. Our cookies will not present a security risk to you, to the best of our knowledge. Under present technology, no Web server can get a cookie stored by another Web server. We do not use cookies to gather information about you or your movements through our site. For additional information on cookies, please visit http://www.cookiecentral.com/.

Disclosure of Personal Information

Our current policy does not permit us to sell lists containing detailed personal customer information. Periodically, however, we may offer special promotions through a partner. Should you decide to take advantage of such an offer, you are hereby authorizing VenkyShankar.com to provide that partner with the relevant information needed to fulfill the offer. Should you become a customer of that partner, please note that you are under the guidelines of that partner's privacy policy. Be sure to check the privacy policy of that particular partner before you respond to the offer.

In order to make our online offerings a more valuable product for our subscribers and visitors, we collect and analyze statistical information. Periodically, we may share this information in aggregate with a third party. However, this data is reported only in aggregate and reveals no personal details about individual visitors to our site.

Visitor/Member Consent

By using our Web site and signing up for our online services, you consent to the collection and use of the previously mentioned information by VenkyShankar.com This policy is subject to change. Privacy issues represent a growing concern for all Web users. To keep up-to-date with our policies, please check this page frequently.

We reserve the right to change, modify, add, or remove portions of this policy at any time.

 

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