• Do Companies with Marketing CEOs Create More Shareholder Value?

    With the stock market posting record declines in the last several days, the focus is on shareholder value or market capitalization of companies. A key to improving shareholder value is demand growth, which is typically more conducive under a marketing CEO. A relevant question is: What proportion of CEOs have marketing background? Importantly, do companies whose CEOs have marketing background have greater market capitalization than firms whose CEOs have non-marketing background, such as accounting, finance, operations, and legal/law?

    To answer these questions, I studied Fortune 500 firms in 2006 and 2012-14. The preliminary findings of my study offers fascinating insights. The proportion of marketing CEOs have more than doubled during this period. Curiously, the market capitalization of companies with marketing CEOs are significantly higher than those of firms with non-marketing CEOs (See the video of American Marketing Association’s interview of me https://youtu.be/cDttMnqQBNM). Why and how is this the case? To answer this question, I’m on to my next phase of my study. Stay tuned for more findings. https://youtu.be/cDttMnqQBNM