Teaching
Posted on December 5, 2012 by vshankar
The objectives of this course are to enable the participants develop a deep understanding of retail economics, shopper marketing, solution selling, total promotions, cross-selling, and channel partnering. The key topics covered also include retail environment, trends in and future of retailing, retail buying behavior, total promotions, and communicating the value proposition to channel partners.
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Posted on December 5, 2012 by vshankar
This course is designed to give you a good understanding of branding fundamentals, how to craft a successful branding strategy, and how to revitalize the brand to achieve business objectives. The focus will be on understanding and application of strategic branding concepts in the form of presentation and discussion of real-world examples. The module will emphasize the [...]
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Posted on December 5, 2012 by vshankar
The objectives of this course are to enable the participants better appreciate the importance of customer solutions and channel management, understand the essentials of customer solutions and channel management, and apply the concepts to real life cases. The key topics covered include: customer-centric mindset, customer value and needs, customer-centric strategy, customer solution and solution selling, customer segmentation, targeting, and value proposition to [...]
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Posted on December 5, 2012 by vshankar
The objectives of this course are to enable the participants: (1) Better appreciate the importance of strategic (“out of the box”) thinking and customer-focused strategy; (2) Understand the essentials of strategy formulation and a proactive strategic orientation; (3) Apply a framework of customer-focused strategy formulation; (4) Understand best practices in customer affiliation and in attracting and retaining the right customers; and (5) [...]
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Posted on December 5, 2012 by vshankar
This course is designed to give you a good understanding of how marketers develop an understanding of customer value and use that understanding to make sound marketing decisions. The focus will be on understanding the basic concepts and application of marketing for customer value in the form of case analysis, discussion of real-world examples, and development [...]
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